The Anuga FoodTec Family: Tailor-made trade fairs around the globe

For the start of Anuga FoodTec, the world's leading supplier trade fair for the food and beverage industry, on April 26, 2022, Koelnmesse will present its expanded brand portfolio for the food technology industry around the globe with a new brand identity.

Koelnmesse offers the food technology industry access to important target markets worldwide.

"Koelnmesse's FoodTec portfolio is continuously growing and now offers access to significant market potential in India, Italy, Colombia and China," Annkathrin Rasch, Global Brand Manager FoodTec, explains Koelnmesse's strategy. "Trade fair concepts tailored to regional markets thus open up growth opportunities for all market participants."

The Anuga FoodTec family comprises a total of eight industry events for food production and packaging technology. The new brand identity underscores Koelnmesse's important position as the world market leader for the FoodTec sector.

Following the example of Anuga FoodTec, which has developed into the leading supplier trade fair for the international food and beverage industry since its premiere in 1996, the individual events will be built up into competent trade fairs with an international appeal, although the relevant regional conditions and requirements will be taken into account in each case. Each individual event is thus given its own identity and positioning.

Koelnmesse's customers benefit from the company's considerable know-how in the FoodTec sector, in the respective international markets, from the international sales network and from the brand strategy that is played out internationally. Cross-marketing and cross-communication create considerable synergies for all partners and customers involved.

Interested parties can find detailed information during Anuga FoodTec in the International FoodTec Lounge in Hall 6, Stand D120, where they can also meet the directors of the individual events for a personal exchange.

www.anugafoodtec.com

  Ask For More Information…