NEC and COEDO Brewery use AI-driven craft beer to promote intergenerational communication
NEC and COEDO Brewery release the second edition of "The taste of life created by brewers and AI," offering four craft beers that capture generational traits through taste and aroma, promoting intergenerational communication in Japan.
NEC Corporation and Kyodoshoji Corporation Limited (COEDO Brewery) have developed four craft beers under "The taste of life created by brewers and AI — Agentic AI × Craft Beer," name to promote intergenerational communication. NEC's Agentic AI and brewers from COEDO Brewery collaborated to analyze the characteristics and standards of generations from their 20s to 50s, and expressed them in terms of taste and aroma.
This is the second series of craft beers to be jointly developed by the two companies since 2020. COEDO Brewery will be selling the products at supermarkets in Japan and through the COEDO Brewery online store.
In today's business world, organizations must adapt to technological advances and rapid market changes by blending the ideas of multiple generations to speedily solve problems and make changes. In addition, as globalization and customer needs continue to diversify, organizations need to create an environment that is receptive to a wide range of standards.
Through these carefully crafted brews, the two companies aim to create opportunities to deepen mutual understanding between generations and assist in intergenerational communication. In the future, NEC will continue to expand Agentic AI to product development across various industries. COEDO Brewery will create value by promoting diverse product development using AI technology in craft beer production.
Development Process for "The taste of life created by brewers and AI — Agentic AI × Craft Beer"
- A brewer prompts Agentic AI based on NEC's generative AI "cotomi" to create a new craft beer recipe based on the profile of a Japanese person in their 20s. The Agentic AI will then autonomously break down the task and begin executing it using recipe information from inside and outside the company.
- Agentic AI searches and translates COEDO Brewery's internal recipe data and open data from around the world.
- In parallel, cotomi analyzes the characteristics, standards and traits of generations of contemporary Japanese and creates personas.
- While referring to the information collected and analyzed in (2) and (3), a brewer is asked to submit a recipe proposal that incorporates the following categories: "recipe description," "relationship to the image of the era," "taste," "aroma," "color," "ingredients," "bitterness," "manufacturing process," and "customization suggestions."
- A brewer may hold discussions with the Agentic AI, such as modifying a recipe by saying, "Please change the brewing method to enhance the reddish color," or seeking advice by asking, "What flavors are most popular with people in their 20s?"
NEC provides end-to-end services for digital transformation (DX) through the "NEC BluStellar," value-delivery model. NEC BluStellar transforms business models to address social and business challenges by applying diverse industry insights and world-leading technological expertise to the entire DX process, from customer strategy consultation through implementation.
